The company sees itself as an all-encompassing workplace communication platform, one that will act as a portal for all the various other services you might use. Slack has been somewhat aggressively asserting its dominance in a market that's relatively saturated, and it's clear it has no plans of slowing down. That's an increase of over 50% in the past year alone. About 500,000 organizations use Slack today, as well as 85,000 premium business subscribers - which includes 65 of the Fortune 100. Slack’s not just growing: It’s a rocket ship protected by a crocodile-filled moat.Slack has experienced rapid growth in terms of its users and as a company. If Slack becomes the hub for all your enterprise software, it will be extremely tough to displace. That means it can double as an identity provider and login for other apps, from big-name products to younger startups backed by the Slack Fund. Everyone in a company communicates, so everyone needs Slack, unlike a lot of other workplace tools. It’s one thing to be fun, it’s another to be so casual that it’s distracting from real work.īut by bounding toward ubiquity, Slack unlocks another enormous opportunity - becoming the identity layer of the enterprise.
#Slack daily active users full#
Slack will have to massage the usage norms of its product to make sure people stay productive and aren’t overwhelmed with noisy channels full of animated GIFs. That gives it plenty of cash to fund acquisitions, develop new products and IPO on its own timeline. Oh, and today it announced $200 million in new funding at a $3.8 billion valuation to bring it to $540 million in total funding. And it has powerful new features like voice chat and video calling on the way. It worked with its investors to raise an $80 million fund to invest in developers who build on Slack. It’s been making strong exec hires from Facebook and Palantir, and recently promoted the whip-smart April Underwood to be its VP of Product. And that’s not all Slack has going for it The tool saw 320 million minutes of active usage per weekday as of February, which comes out to 140 minutes per user per weekday.
The average user spends 10 hours per weekday plugged into Slack. These users aren’t just popping in to check notifications. Here’s a timeline of Slack’s daily active user (DAU) and paid seats growth: And while competitors might be able to clone its basic chat features, they can’t clone its community. Each one who hears about it or uses it to organize outside of work becomes more likely to infect their whole company with the Slack virus. Each person who joins makes the product stronger for everyone. What the growth means for Slack is network effect. Tons of people have still never heard of it, but with this momentum, they probably will soon (it’s workplace chat). Both Slack’s daily user count and its paid seat count are up 3.5X in just a year. Plenty of startups have tried and failed to make enterprise software sexy, but Slack made it viral.
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